Cold calling is hard work:

1. Tons of rejection; You are interrupting people while they are trying to work.

2. Very ineffective if you make 10 calls statically 50% and going to be voice mails and the other calls are going to get stuck at the gate keeper.

3. Time consuming: At best you will be making 50 calls per day?
So if you have 1000 people in your data base it would take 4 weeks to call everyone one time.

(Doing it the way that I suggest you will be able to send 1000 voice mails per week or even 1000 per day)

So what do most sales people due? They send an email. However the email usually ends up in spam filter.

This is an alternative 2 touch approach to doing cold calling.

Here is what you will need:

Audacity: http://audacity.sourceforge.net/ Record and practice a high energy VM message that gets the listener to take some type of action. The action could be go to wed site or call me back. Make sure that there is some type of urgency involved in the message. For instance “This is a limited engagement” or “I would hate to see you miss out” etc.

Remember how you say it is more important than what you say. The message should have a vibration and be authentic.

Skype: http://www.skype.com is a voice over IP calling device that enables you to have unlimited calling in the United States and Canada for under $30 per year.

Pamela: http://www.pamela-systems.com/ is a call recording feature that enables you to leave your voice mail message in the answering machine of your intended prospect.

You will increase you effectiveness by over 25% according to “boxpiolt” http://www.boxpilot.com/ by just letting people know that you have important information that you would like to share.

Or you can tell them that you sent them an email that might have ended up in there spam filter. They will fish it out trust me.

Cost:
Full time sales person is worth their wait in gold “if” they can close business. That being said I would use this to compliment your sales person not replace them. The question that you need to ask your self is if everybody called back on the voice mail that I drop what is the next step for the prospect? Is it an appointment a demonstration or to buy? You need to be clear what you would want people to due.

The cost for this is about 10 to 15 in the US and 4 to 8 if you get a VA to due it through elance http://www.elance.com or https://getfriday.com/index.php.

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The results that I see are around 50% success on getting to a voice mail box. From the voice mails that I leave I get about a 10% success rate in people calling me.

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